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What it means for Licensees:

Photo of alcoholic beverages and dinner plates at a restaurant.
Less red tape

By streamlining time-consuming processes, we can build a more welcoming environment for investment and help Manitoba businesses thrive.

The MLCC began the process in 2010, when the fee structure for occasional permits was simplified. In the year ahead, we’ll build on that progress with many other improvements.


More online transactions

In 2012, Manitobans will be able to apply for social permits through the MLCC website. The MLCC will also introduce an Internet portal for commercial business partners.


Multi-year liquor licences

Because of recent legislative changes, businesses will be able to hold licences for up to three years before renewing. Instead of all 1,600 liquor licences expiring in March, anniversary dates will be based on when the licence was originally issued. That means renewal transactions will be much less time-consuming for both licensees and the MLCC.


Pro-rated liquor licence fees

Licensing fees are now pro-rated according to the month a business opens, rather than by parts of the year. This change ensures fees better reflect the number of months a business is in operation.


Streamlined application process

Manitobans applying for a liquor licence no longer need to post a notice in the Manitoba Gazette. This change shortens the application waiting period by up to one month.

Applicants still need to post notices in their municipality’s newspaper, at their premises and on the MLCC website.


Proof of ownership

New rules reflect the shift from owner-run premises to franchises and chain outlets. To demonstrate ownership, licensees only need to retain 80 per cent (previously 90 per cent) of liquor profits.


Food-to-liquor ratio reporting

Licensees no longer need to submit quarterly food and liquor reports. Instead, there is greater reliance on more effective practices, such as spot checks, complaint investigations and licensee record maintenance.


Licensing for unorganized territories

In areas without municipal governments (such as northern communities and parks), licensing decisions are now made by the MLCC, rather than the provincial government.


Outdoor advertising

New regulations now allow licensees to advertise outside on their premises.